Featured Startup Pitch: Clever Zebo seeks to bring big picture online marketing expertise to small businesses

By Editor January 11, 2012

CleverZebo_logoCompany: Clever Zebo

Website: www.cleverzebo.com

Founders: Josh Krafchin, Igor Belogolovsky

Headquarters: Los Angeles

Year Founded: 2011

Twitter: @cleverzebo

Brief Company Description: Clever Zebo is a group of web marketing strategy experts who love growing small businesses by helping them find their voice and make it heard online.


By Igor Belogolovsky, co-founder

What We Do

We’re online marketing strategy all-stars. We specialize in SEM, SEO, email, content marketing and conversion funnel optimization.

What Makes Us So Awesome?

We’re actually pretty darn good at helping companies make money. We’re not automatons who just plug away unthinkingly at one channel or another; we focus on the big picture to make you successful. We’re really, really interested in learning new businesses and helping them grow, whatever it takes.

Founders’ Story

Jointly, Josh and I have been kicking butt at online marketing for 15+ years. We’ve managed more than $100 million in ad dollars, created millions in new revenue through partnership development, search marketing and conversion funnel work, and developed web strategies for killer brands like Amazon, Sandals, Aeropostale, Quicken Loans and Rocket Lawyer.

How We Differentiate from the Competition

Clever Zebo brings big-agency expertise and strategic thinking to small businesses. We don’t ask growing businesses to fit into a cookie-cutter “package” that ignores their real business needs. We know that every business is unique and that their online marketing strategy needs to be as well. We focus, in particular, on early-stage startups and offline businesses that need to go digital. Rather than limit ourselves to only one online marketing channel, we leverage multi-channel and multi-discipline expertise to help companies optimize revenue starting from traffic generation through lead capture and all the way to revenue generation.

Business Model

We offer two service levels.

Audits: We work closely with clients on one-off projects to dissect one channel (typically SEM, SEO, marketing automation, or conversion funnel) or their entire online marketing presence to identify weaknesses and areas of opportunity.

Retainer: Starting with the creation of strategic vision and action plan, we act as an outsourced member of companies’ marketing team, handling all aspects of a particular marketing channel or function.

Current Needs

Clever Zebo is profitable and growing, though we would entertain capital investment for building capacity and enabling accelerated growth. We are actively looking for strategic partnerships with tech companies offering online marketing products and always want to talk to talented consultants.

Clever Zebo – www.cleverzebo.com