Website: www.neatly.me
Founder: Ahmed Essam Naiem
Headquarters: Maadi, Cairo, Egypt
Year Founded: 2011
Twitter: @neatlyapp
Facebook: facebook.com/neatlyapps
Brief Company Description: F16Apps is a mobile applications development company focused on the intersection of social media and productivity.
Product Overview
Neatly is F16Apps’ flagship product. Neatly is a smart Twitter client for smartphones. Neatly has an advantageous features bucket that helps the user to increase his/her social productivity with less effort and high accuracy. Neatly brings important information closer to you, it’s all about getting the social updates on Twitter based on your social preferences. Neatly’s engine acts in a smarter way to automatically weed out the irrelevant content and get only that which is important to the user. Neatly facilitates the use of the social networking application by also grouping the tweets into a topics timeline and customizable timelines based on your preferences.
Neatly has the following features:
Neatly is currently available for iPhone, Nokia S^3 and Nokia Asha.
F16Apps is a Cairo-based startup. We are trying to help people be more productive by minimizing the effort on their side. We are working on business models for our apps Lovote and OnWall.
[On the backend] we have two engines which are C-Through and AcPin. C-Through is being used in Neatly, AcPin is used in Lovote and OnWall. We mix AcPin and C-Through to generate location business preferences.
Founder’s Story
In early 2011, I was working for Sarmady as a mobile application development team leader. That year I attended Cairo Startup Weekend, which influenced me to quit my job and found a company that develops mobile apps. After about a month, our first team split up and I met Ramez Mohamed, CEO of Flat6Labs. They provided me with the support to launch F16Apps in the local and global market.
We officially started F16Apps in late 2011 and launched our first app, Neatly, in December 2012.
Marketing/Promotion Strategy
Our marketing strategy is based on viral marketing and word-of-mouth campaigns. We are looking to reach people on social networking sites and show them how easy and beneficial our products are.
How We’re Different
We are trying to help users combat information overload on social media sites like Twitter. While most Twitter programs simply organize tweets by time, Neatly advances the concept by allowing users to filter tweets through a variety of preferences and topics.
Business Model
Neatly is available for purchase in the Apple Store, Nokia Store and Blackberry 10 App World for $2.99 and soon will be on the Google Play store.
Current Needs
We are looking to completing our phase-one development and always looking to hear from interested and motivated investors.
F16Apps/Neatly – www.neatly.me
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