Featured Startup Pitch: Piece together memories of your nights out with RecreateMyNight

By Editor September 16, 2010

RecreateMyNight logo 

Company: RecreateMyNight

Website: www.recreatemynight.com


Year Founded: 2010

Founders: Tejpaul Bhatia

Employees: 5 full-time and 5 part-time

Company Description: RecreateMyNight allows users to relive their shared experiences online within a single, streamlined view.

By Tejpaul Bhatia, President

Tejpaul Bhatia, RecreateMyNightProduct Overview

Today, more than ever before, we live and share our lives online.  The members of “Generation Y” are now reliving many experiences on social media platforms and mobile devices.  After a night out, whether at a concert, wedding, or just a party with friends, within minutes there tends to be an enormous amount of fragmented data (photos,videos, tweets, status updates and check-ins) relating to the events of that night. I founded RecreateMyNight.com to be a web-based platform where users can easily discover, compile, share, and relive experiences collectively.

Using the site is incredibly simple.  Currently users visit RecreateMyNight.com and connect with Facebook (more connect options coming very soon).  Our software aggregates content (photos, videos, and statuses) from sites such as Facebook, YouTube, and Twitter and puts them into a viewable timeline of the night.  RecreateMyNight utilizes a powerful, proprietary time stamping algorithm to normalize media across users and platforms into this format.  Once the media has been aggregated friends can view and share their nights out—and users may also add their own additional media and comments to the site for their friends to see.

Founder’s Story

I found my inspiration for RecreateMyNight through my wedding experience.  After my wedding in Italy last year, I was surprised to see the countless amount of photos and videos posted to my Facebook wall and news feeds.  I wanted those who attended the wedding to be able to relive the experience simultaneously with me, and I wondered why all of these pieces of media could not be compiled in one place for everyone to enjoy, together—thus, the spark for RecreateMyNight.

Prior to founding RecreateMyNight, I was senior manager of International Business Strategy for ESPN, where I was responsible for the conceptualization and launch of ESPN3.

Business Model

The business model for RecreateMyNight is focused on two primary outcomes.  First, as the website is consumer-facing, the goal is to build the user base and build as many users as possible.

The second focus is on White Labeling, or a system by which a company partners with us to better serve their target market segments.  For example, we are currently partnered with EMI Records to help promote their artists.  The first EMI band to use the platform is The Constellations.

Current Needs and Moving Forward

Our current needs include building up our engineering team in New York to support the increased B2B and B2C demand we have seen this summer and finding investment partners to provide strategic growth capital to solidify our role as the leader in the experience sharing space.

RecreateMyNight – www.recreatemynight.com