On May 10, Creadits was named a select creative solution provider, trusted by Google, to provide best-in-class assets for App campaigns. The announcement was made at Google’s annual developer conference, I/O 2019.

Over $195 billion in mobile app revenue will be generated in 2020, up from $88 billion in 2016. The mobile app industry has matured, and the focus has shifted from novelty to innovation and long-term profitability.

The app space is getting increasingly competitive and creative excellence has become the critical differentiator. Google has established a set of products, formats, and best practices designed to standardise and improve app ads. Google’s App campaigns will do the hard work of finding the right users and testing creative combinations to show them the most relevant ads. Advertisers can then focus on creative excellence with the help of trusted partners like Creadits.

Kazu Takiguchi, CEO and Founder, Creadits noted, “Creative assets are a critical lever for control and targeting.

“Two key components exist for advertisers to fully leverage Google’s App campaigns. It is essential to provide a whole creative stack of different formats, including static images, 2D videos and HTML5 ads. However, that will not be enough. The key to driving performance on a consistent basis over an extended period of time is to continuously update the entire creative stack with new creative assets.

“Many advertisers face constraints in building new creative assets to refresh their campaigns. They lack the manpower, the creative expertise, or the necessary insights to develop a portfolio of assets that can speak to the diverse and evolving tastes and needs of their customers.

“Creadits partners with advertisers by offering the design services and knowledge of our global network of artists and marketers. We can help you create high-quality and targeted assets across the entire spectrum of app ad formats that run on Google’s inventory. By providing a consistent flow of creative assets, advertisers are able to refresh their Google App campaigns continuously with ads designed to cater to the different goals and tastes of different groups of users, which is the key to drive performance.

“Creadits brings a global perspective to the table. We see what works in almost every geography and vertical in the world. Over the last 4 years, Creadits has had a direct hand in defining global best creative practices across every category of mobile apps.

“We will continue to build, train and shape our creative hubs in the Americas, Europe and Asia to support our clients. We are excited to extend our partnership with Google from YouTube to App campaigns.”