Nearby fashion shopping app Fynd launches Flashpay, revolutionizing one-touch payment

Mumbai-based app Fynd is the latest way for fashion shopping from the nearby brand stores using your smartphone. With Fynd, you can discover the latest fashion trends, follow your favorite brands and get useful fashion tips. The feed gets personalized according to your choices, for an enhanced user experience. Fynd’s superfast delivery network ensures that your order gets delivered within a few hours. Yes, within a few hours. Fynd is backed by Kae Capital, Powai Lake Ventures, Kunal Bahl & Rohit Bansal (Snapdeal founders) among others.

Fynd is available for free on both Google Play Store and App Store (for iOS). You can download and install the app here : http://go.fyndi.ng/flashpayPR

Barely into the second month of its launch, Fynd has already got more than 50,000 downloads with a consistent user rating of 4.3/5 on Google Play Store.

Generally, it’s a long complex payment process if one wants shop on any popular mobile app. This compromises the shopping experience and also leads to a lot of customer slippage in the process.

With this in mind, the team at Fynd took up a challenge to optimise its payment process to resonate with its core product offering – Superfast Delivery! The team realised that though the entire shopping experience on Fynd was seamless, the checkout process was long and tedious.

“We set out to design the fastest mobile payment experience around. We wanted the entire process to take no more than 30 seconds. It was a highly ambitious project. After tons of research, design iterations and countless anxious nights, we’ve finally accomplished what we had set out to build,” shares Debajit Sardar, UI Designer for the app.

Today, Fynd is thrilled to announce the launch of Flashpay- a revolutionary mobile payment feature which is not only seamless but also blazing fast. Check it out on the Fynd app and see it for yourself.

“Migrating from our earlier payments flow to Flashpay required a lot of rewiring of our back-end infrastructure. But once we built it and saw how it radically enabled customers to checkout in one tap, the team was extremely satisfied with the efforts we put into it,” says a beaming Kushan Shah, Platform Engineer for Fynd.

The 6-8 steps long payment process used earlier has been brought down to a sleek 2-step checkout. Check out this video to see what buying a product on the Fynd app looks like now:

After much consideration, the Fynd team finally zeroed in on the name FLASHPAY. The hardest part was to design an identity for Flashpay. The team wanted to play around “Flash” and “Money” for it to go well with the name and finally zeroed in on this.

After two months of craziness, the Fynd team has released this feature on the app. The team now is relentlessly working towards improving the shopping experience on the app and has some really exciting features in the pipeline. We’ll keep you posted about the latest developments. Till then, #HappyFynding.

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