Nisum becomes ‘key technology development partner’ for sports & entertainment giant MSE

StartupBeat Team
By StartupBeat Team September 27, 2023

Monumental Sports & Entertainment (MSE), a leading sports and entertainment company known for their multiple sports properties including the NBA’s Washington Wizards, WNBA’s Washington Mystics, and NHL’s Washington Capitals, has named Nisum a “key technology development partner,” and said that the digital consulting firm will play an important role in supporting IT strategy for the entertainment giant.

Based in Silicon Valley, Nisum provides strategic and development support to leading Fortune 500 companies, helping them to transform digitally and grow their businesses leveraging cutting-edge technologies.

According to a statement, Nisum will support MSE’s IT strategy initiatives to leverage best-in-class technology to create exceptional sporting experiences and lasting memories for fans. The technology consulting firm brings over 20 years of expertise in digital engineering, custom software development, data-led strategy and insights, and agile delivery.  

“The heart of Nisum’s work is to power life’s amazing moments with the best technology. There is no better opportunity to do that than through the connectivity and bonds people create through a shared love of sports. Nisum is very excited to join the Monumental family and create memorable experiences for millions of fans,” expressed Tina Wung, Nisum’s Vice President of Growth Marketing and Revenue.

Capital One Arena in Washington, D.C. Owned an operated by Monumental Sports & Entertainment (MSE)

The sports industry is quickly leveraging the new possibilities created from emerging technology and digital innovation, including deeper and more personalized connections with fans, connected venues providing seamless omni-channel experiences, and virtual engagement exporting the in-stadium magic to broader fan bases.

MSE’s partnership with Nisum will unite the two leaders in transforming the sports and entertainment world via digital solutions.

Based in Washington, D.C., MSE owns some of Amercia’s leading sports franchises including the Washington Capitals, the Wizards, and Washington Mystics. They also own a number of different arenas, including D.C.’s Capital One Arena.

The company has made a substantial foray into digital media, being co-owner of esports company aXiomatic, and partnering with NBC Sports Group on media endeavours such as the Monumental Sports Network (MSN), an entertainment company that provides original sports content across desktop, tablet, mobile and OTT streaming devices.

“This partnership with Nisum is another significant step in advancing Monumental Sports, one of the premiere sports ecosystems in the country, in delivering a series of amazing, connected experiences for our fans. We are proud to add Nisum to our strong network of partners, augmenting this top tier group with their technical expertise, strategic leadership, and high quality delivery from a global workforce,” said Adam Heintz, Senior Vice President of Business Intelligence at MSE.