OpenWork launches ‘Corporate Coworking’ initiative for companies with changing work cultures

Coworking agency OpenWork today announces the launch of a new advisory service, Corporate Coworking, which assists companies in incorporating the flow and mobility of coworking into their workplace strategy.

OpenWork has released two new white papers sharing strategic insights into the evolving corporate workplace: 1) Why Companies Need Coworking 2) Unlocking the Organization for Greater Innovation: The Role of the Community Manager. Both white papers are available to download on their website.

“We look beyond what many corporate offices around the world are doing, like simply building open design spaces without integrating a coworking culture,” says David Walker, Partner at OpenWork and co-founder of Conjunctured Coworking in Austin, one of the first coworking spaces in the world.

“Our corporate coworking strategy framework helps clients determine how to best leverage the dynamic coworking model for their specific business and industry.”

Studies have shown how the creation of coworking environments can greatly increase employee engagement, productivity, and innovation. According to a 2014 Gallup poll study, less than one-third (31.5%) of U.S. workers were actively engaged in their work, meaning over half of American employees were not psychologically committed to making positive contributions to their organizations. These figures, according to Gallup, have only declined.

As companies learn more about the coworking movement, they increasingly have a choice: Do they embrace coworking by sponsoring some of their employees to become members of external coworking spaces, or do they build a coworking space on their own campus?

The advisory service aims to help companies attract and retain young, Millennial talent, and to empower them to work according to their own rhythms.