SaaSMAX launches PartnerOptimizer: First automated partner profiling and partner intelligence solution for enterprise-level channel partner management

By Editor November 20, 2015


San Diego, CASaaSMAX Corp. is pleased to announce it has launched our new partner profiling and partner intelligence solution, PartnerOptimizer™ for Enterprise-level channel partner management using IBM Watson* technology. PartnerOptimizer™ enables Enterprises to rapidly obtain actionable business intelligence about their reseller partners and prospective reseller partners, data that in turn enables them to better prioritize, communicate with and engage those partners.

PartnerOptimizer™ Helps Enterprise Channel Teams quickly aggregate, analyze and qualify its Channel Sales Partners and Prospects. PartnerOptimizer™ is able to crawl tens of thousands of partners’ websites to identify pre-selected data points about those partners’ businesses. SaaSMAX CEO Dina Moskowitz stated “PartnerOptimizer™ enables us to customize data queries very specifically to each of our enterprise customers’ unique interests. Once we find the data, i.e. “customer types”, “customer size”, “target markets”, “partner certifications”, “horizontal specializations”, “competitor products mentioned”, “products sold”, etc., we are able to deliver the data to our customers in a structured, ranked, searchable database format.”

Providing Channel Teams With The Right Data to Build and/or Augment Strategic Profiles of Channel Partners & Prospects.
Partner Optimizer™ helps save thousands of hours of sales, admin and PRM database management labor; by assisting Channel Teams in optimizing their internal sales and marketing budgets. Clinton Gatewood, SaaSMAX’s VP of Reseller Engagement, commented, “PartnerOptimizer™ is no doubt less expensive, more efficient and much faster than hiring a team to manually pull this volume of data.”

SaaSMAX currently has large enterprise customers using PartnerOptimizer™, each with tens of thousands of partners to manage, engage and activate. Moskowitz further stated, “The holistic profile of a channel partner from the partner’s own website is what we’re uniquely bringing to Channel Teams. We believe we are the only solution or service that offers this depth and type of data about our clients’ partners using our efficient and fast methods.” Partner Optimizer™ has the further capabilities to service global enterprise channel teams who have partners with web sites in languages other than English.

*IBM Watson is a registered trademark of IBM

About SaaSMAX Corp.
SaaSMAX Corp. is the leading SaaS marketplace and distributor for the business cloud software sector helping SaaS companies fast-track their indirect channel program development and expansion. Leveraging its team of SaaS Channel experts, its online marketplace of potential partners who are already part of SaaSMAX’s ecosystem, and its proprietary partner intelligence and matchmaking technologies, SaaSMAX helps SaaS companies with Reseller Partner Program Design and Development, Partner Recruitment Strategy; Partner “Matchmaking”, Partner Profiling, Partner Intelligence, Partner Management Processes (Deal Registration, Commission Management), Channel Marketing and Partner Engagement. Resellers can join SaaSMAX for free, leverage SaaSMAX to find and compare a broad array of SaaS applications, and learn about SaaS Reseller Programs; earning special commissions and incentives as a member of the SaaSMAX Community. To learn more, visit us at and follow us on Twitter @SaaSMAX