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Startup online shopping site and mobile application Shoptivity (www.shoptivity.com) announced today the launch of its “Shoptivity Sharing” campaign along with partner Soles4Souls to provide sustainable jobs, shoes, and clothing to families throughout the world. Through the campaign, Shoptivity, which allows members to earn cash back and bookmark items while shopping online, will donate $100 to Soles4Souls for every $1,000 of cash back earned by Shoptivity members. This money will go directly to supporting Soles4Souls’ micro-enterprise program, which helps lift families out of poverty in over 127 countries across the world.

Shoptivity co-Founder and CEO Greg Gorra commented that “this foundational partnership is an important reflection of who Shoptivity is and seeks to be as a growing business. Giving back is in our DNA, and we’re excited to work with an organization in Soles4Souls that has such a widespread and lasting impact on families.”

In addition, Soles4Souls Director of Corporate Development Pattie Graben noted, “With the support of Shoptivity, Soles4Souls has the ability to expand our social enterprise and anti-poverty mission where solid business practices are used to create positive change in people’s lives. We hope to take a big step in helping Shoptivity engage their consumer and keep making a difference for people in need.”

The partnership is effective immediately and donations will occur at the end of each quarter in parallel with the delivery of cash back checks to Shoptivity members. Beyond Shoptivity’s direct donation to Soles4Souls, Shoptivity members will be able to seamlessly donate any portion (or all) of their cash back check for the quarter to Soles4Souls.

About Shoptivity: Shoptivity is a growing e-commerce platform which uniquely provides consumers with both cash back at their favorite stores (in the form of a check every three months) and the ability to save items from any store on the web (to categorize into personal shopping bags, track prices over time, and share with fellow shoppers). For more information visit us at www.shoptivity.com or in the App Store. Please send any questions to press@shoptivity.com.

About Soles4Souls: Soles4Souls is a not for profit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, civic organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Soles4Souls is committed to the highest standards of operating and governance. Visit soles4souls.org for more information.