Jack Wong, co-founder of SquareTack found himself staying in the same hotel every couple weeks for business. He began leaving Post-It notes for himself in the rooms, tucked in bibles and over a span of two years, finding his notes created a memory of his previous visits. The feeling of discovering a reminder to himself through the lens of being there in the past led Jack to build SquareTack.
SquareTack lets you capture it all – a view, a moment, your own personal thoughts – and leave a digital footprint in that exact spot for others – or themselves – to see. The next time someone else visits, they’ll know you were there, too. Share a moment, a taste, a view. What to do. What not to do. What to order or that fantastic bottle of wine you enjoyed.
SquareTack uses a phone’s GPS functionality to store coordinates for digital media and location-based services to share digital footprints with friends and family. Whereas Facebook and Instagram allow users to share what they are doing at the moment, SquareTack encourages users to further interact with specific locations through exploring content left by previous users.
Moments: Just got engaged? Baby’s first steps? Capture a photo or video of your most precious memories so you can reminisce the next time you’re at this spot. Share your moments with friends and family so they can experience the same joys.
Views: Remember that incredible panoramic view you discovered when you went hiking last month? Now you can. Drop a “tack” so that you and others can find it again at the same place, but a different time.
Tastes: That hole-in-the-wall café you love, but can’t recall what you ordered the last time? Refresh your taste buds with a photo of your favorite (or most-loathed) dishes. You can share tips with your friends and family, too.
Inside Tips: When travelling, don’t you wish you had an insider’s guide of local tips? With SquareTack, you can leave a reminder to yourself at the places you’ve been or share advice to help others who will visit later.
Coming at a time when Instagram has been announcing algorithm changes, causing users to push back against not seeing the posts they want to and has some users questioning the appeal. SquareTack is intent on filling that gap.
Founded in 2014 and headquartered in Calgary, Alberta, SquareTack was co-founded and bootstrapped by Jack Wong, John Khow and Vinson Keojampa.
Facebook – http://www.facebook.com/squaretack
Twitter – @Squaretack