Four tips for your self-funded startup

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Business concept: Check. Market research: Check. Funding? …oy vey. Despite the hard work and energy you may have dedicated to your startup, all of your efforts are for naught without the proper financial backing. That means, of course, spending time creating marketing materials and pitching them to potential investors, time which could otherwise be used further developing … [Read more...]

Need a reason to start a business? How about 15?

Andy Roe, SurePayroll

According to Business Insider, approximately 543,000 new businesses are started every month. That is a big number. That is also a number that may motivate you to do the same. You only need one good reason to start a business. For example, you may have come to the conclusion that branching out on your own will finally give you the flexibility you have been craving. Here … [Read more...]

Five prerequisites before raising startup money

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It’s frustrating as an investor every time a team of enthusiastic and energetic entrepreneurs are ill-prepared when raising startup money. The idea they have may be great, the team may rock but it’s disappointing to see teams who haven’t prepared for the most basic of questions on their startup. Putting in so much effort on the tech product or service, the team-build and the … [Read more...]

Successful networking tips for entrepreneurs

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For some of us, the very thought of networking with strangers for an hour might be just enough to make our skin crawl. Despite the uneasiness we may experience connecting with other professionals, experts tell us that embracing the awkward feelings pays off. A recent Gallup study indicates that those who know how to build meaningful relationships make highly successful … [Read more...]

The changing face of the online marketing industry

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It’s been almost half a decade since the Internet overtook television as the preferred medium for advertising, and with the advent of ever-more sophisticated mobile delivery mechanisms, 2015 promises to be yet another big year for online marketing. Perhaps the only thing getting in the way of this otherwise inexorable momentum, however, is the persistent lack of transparency … [Read more...]

Getting your startup in order

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            Why-How-What or What-Why-How? For anyone considering starting up a new business in any sector there are two simple choices: • Compete in an existing market • Create a new market by inventing a new product or service. The latter is called ‘Disruptive Innovation’ because the innovation disrupts the market by … [Read more...]

Letting the litter launch your business: Successful strategies for community as business driver

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Launching a company can feel like a race. With a startup, you generally have three years, give or take, to get to profitability or at least have the option to be profitable. But as any seasoned runner knows, there is more to winning a race than pure manpower—proper preparation, knowing when to conserve your energy and when to push it, and how to fuel yourself are just as … [Read more...]

Four ways startups can grow faster using data visualization

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As business owners, we need to regularly keep an eye on all the important activities and processes in our business; figure out which areas are doing well and scale them, find out which areas are not doing well and fix them. However, without measurable and immediate feedback, it is difficult to figure out what’s working and what’s not. From customer transactions to purchasing … [Read more...]

The gender imbalance in tech: What it means for women

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The term “gender imbalance” inevitably evokes some negative connotations — especially when it comes to the workplace — and although the realities exist, I wouldn’t have become a three-time entrepreneur and woman in the tech industry if I couldn’t navigate toward the positives of being a minority in this seemingly inhospitable landscape. Businesswoman, philanthropist, and public … [Read more...]

Eight ways for startups to successfully work with a PR agency

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Every startup wants press. And not just any press, but the kind that actually moves the needle. The type of press that sends you server-melting traffic and gets you more downloads, sign-ups or leads in one day than you managed to get in the entire last month. Getting your startup favorably mentioned in the media is a huge win. Even if that website is a lot smaller than a … [Read more...]