Singapore-based YOYO Holdings has raised $1.3 million in Seed funding from Japanese VCs Incubate Fund, CyberAgent and GREE Ventures. The company’s ‘Candy’ rewards platform targets prepaid mobile device users in developing markets. The service prompts mobile phone users to complete specific tasks, like completing surveys or downloading apps, in order to get free airtime. Candy is currently available in three countries—the Philippines, Indonesia, and Thailand, and the company says the total number of registered users has surpassed the 250,000 mark.
It was founded in 2012 by CEO Yosuke Fukada and CTO Yoshiki Ozaki.
