YouTube is the second highest visited website in the world with a staggering 1.3 billion users and 300 hours of video uploaded every minute. Almost five billion videos are watched on the site every single day.
Video usage is exploding across the web, and users want to be able to upload, compress, convert, and edit more easily to keep up with the fast pace.
According to Markets and Markets, “The enterprise video market is expected to grow from an estimated USD 16.34 Billion in 2017 to USD 40.84 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 20.1%. The market is primarily driven by the rising demand for the video as a tool to enhance communications and collaborations across enterprises, and the rising adoption of the cloud technology.”
If you’re a business looking to get your videos done quickly and professionally, or an up-and-coming Vlogger with tons of footage to sift through, or even a teacher looking to share the private lessons of the day, you know how painfully slow it can be to upload, convert, and compress these files.
“Online video is one of the fastest-growing channels of advertising, triggering heavy demand from brands for high-quality content. Video platforms that can capture the attention of the most consumers with the best content will reap the highest rewards,” said Jonathan Barnard, head of forecasting and director of global intelligence at Zenith in a report on The Drum.
However, most video editing tools require that you upload a video to a server first before it can be processed. The time spent uploading a giant, high-resolution video can be very time consuming, and by the time it’s finally uploaded, the converting and compressing can be equally as long. Not only that, but video quality is often lost during the later phases.
There is; however, an in-browser solution to all of this that can make editing, converting and compressing up to 20 times faster, allows for simple web-based recording, and offers a private video sharing and organizing feature.
Clipchamp’s web-based video editor has been ahead of the pack for quite some time thanks to its unique technology that is reliable, private, and fast.
In-browser Recording
The Clipchamp Video Recorder works without any outdated plugins like Flash. The free version records videos of up to five minutes in length while longer recordings are available in the Business Plan.
The web-based platform allows users to record videos within the browser, which eliminates the upload time, and the in-browser video converter converts any video to MP4, WebM, WMV, or FLV while working with a wide range of input formats without having to install any software.
And for those who record videos out in the field where they don’t have access to internet nor the built-in recorder, that’s no problem. These files can later be uploaded to the user’s personal Google Drive, YouTube, Vimeo, or Facebook.
In-built Privacy and API
What really sets Clipchamp apart is and always has been, its innovative approach combining great tech with ingenuity. The founders bring with them years of experience in Research & Development, Sales and General Management for leading international software companies.
The platform’s API allows developers and businesses to transcode and upload for web-based projects.
For example, Hayden Kerr, CEO and Founder of MyCastingNet, explains how his company utilized the Clipchamp system to streamline their video management.
“For some of our very popular shows, we would receive and encode an enormous amount of video. In order for these videos to be encoded in a timely fashion for our clients to view them took an enormous amount of processing power. Clipchamp relieves us of that encoding burden and still allows us to deliver our videos encoded into a standardised format in a timely manner.”
Since Clipchamp’s technology processes videos in the browser without uploading or storing its users’ videos on its own servers, this means that privacy is a core feature of the platform. It also enables applications such as the platform’s video collection product where customers can embed a recording and uploading plugin on their own websites and their users can send them videos directly, offering a safe and secure way of receiving and organizing videos.
This is particularly helpful in the education space where student presentations can be submitted in web applications that use Clipchamp’s recording technology without these videos ever going through 3rd party infrastructure.
Buncee, a creation and presentation tool for students and educators to create interactive classroom content, praised Clipchamp for its attention to privacy as Buncee’s previous providers did not adhere to strict student privacy policies.
“Clipchamp ensures that user generated videos are never shared with any third-party service. For us, this is critical as our integration with Clipchamp ensures that students are able to properly explore, learn, communicate, and collaborate online within a safe environment,” said Eda Gimenez, Director of Business Development at Buncee.
Speedy video conversion and compression
No matter the format of your input file, Clipchamp not only edits but also converts videos to MP4 or WebM so you can play them on any device and use them online, for instance as a website background video.
It can convert videos to WMV (even on Mac) for use in PowerPoint and other Office programs, and it can convert them to MP4 to watch them on your Android, Kindle or iOS device.
The platform allows you to reduce your video file sizes to save disk space on your computer or upload them much faster to YouTube, Vimeo, Facebook, or Google Drive without visible quality loss.
Its Video Compressor is used to save movies quickly on Dropbox, OneDrive or iCloud, and to shrink videos to use them on your Wix or Squarespace website. They can also be shared through Whatsapp and Telegram.
In the works
Updates aplenty are already underway to bring more editing power to Clipchamp users. Still in its Beta phase, Clipchamp Create is an in-browser editor giving you the tools to easily make videos. Without having any previous experience, you can ideate, record, produce and distribute all from one place.
With additional work underway for an updated video editor, recorder, and uploader plugin for WordPress, you no longer have to have years of experience to record, edit, compress, organize, or convert videos.
