Startup Spotlight: Sim Local spearheading the growing eSIM market

StartupBeat Team
By StartupBeat Team September 9, 2024

For the international traveler, an eSIM in many ways represents the future of connectivity.

For those who don’t know, the technology eliminates the hassle of traditional SIM cards, offers cost-effective and flexible plans, enables seamless network switching, keeps your primary number active, and enhances security. It’s no reason Apple among other brands recommended these for those traveling abroad.

As more devices and carriers support eSIM technology, we should expect adoption among frequent travelers to become the norm rather than the exception.

One company in particularly has long been sounding the horn on the benefits of eSIM.

Sim Local, based in Dublin and London, was founded in 2011 by Killian Whelan and today has become the global leader in travel SIM card and eSIM retail, helping global travellers so they can stay connected and avoid expensive roaming charges.

The company first got its start in 2011 when its first retail shop was established in Dublin Airport, before quickly expanding to London Heathrow Airport.

Fast forward to 2019, and his company had already connected more than 700,000 travelers with local SIM cards via 300 contracted sales points across Europe and the United States.

Said Founder and CEO Killian Whelan in an earlier interview, “There are 300 million intercontinental travellers who fly every year.”

“That’s the size of the market for us,” added the executive.

Sim Local Founder and CEO Killian Whelan

As well as its own shops and its digital platform, Sim Local works in partnership with airport retailers globally, meaning customers can go into a shop, pick up one of its bundles and be operational on their new sim within minutes.

In 2024, Sim Local has a presence in more than 100 airports across the globe, and continues to be a leading provider of connectivity in both physical and digital spaces.