It has been a big fundraising week for companies in the marketing/ad technology space.:

Wildfire, a social media viral marketing fbFund company, has raised $4 million in funding led by Summit Partners: via Tech Crunch Wildfire Raises $4 Million For Social Media Marketing Platform

Online video startup FreeWheel announced that it raised a $16.8 million funding round.  via VentureBeat: FreeWheel lands $16.8M for online video ads from Disney and others