Creadits, the world’s leading marketplace for advertising talent, is set to find itself in exclusive company after gaining approval to become a YouTube creative partner.
The Singapore-headquartered ad creative platform has successfully completed the vetting process to be added to YouTube’s creative directory.
Selection from YouTube, which counts 1.9 billion active monthly users, means Creadits will be included among creative production companies handpicked to help create effective video marketing content for advertisers.
Approval as the creative directory’s eighth video service follows a pilot project in recent months with advertisers from diverse verticals and varying sizes, the most notable being Samsung. Creadits founder and chief executive officer, Kazu Takiguchi said his outfit’s solution brings something new to YouTube’s offering.
“Businesses running ads on Search and Display are looking to extend their reach into YouTube, but may not have the resources or expertise on hand,” said Takiguchi. “Our fully managed solution includes end-to-end support so they can now leverage the potential of Google’s full range of products with ease.”
Creadits believes their approach lowers the barrier to entry for businesses who are interested to try YouTube advertising for themselves. This includes providing advertising support from ideation, production, and optimization to unlock the most value from running ads across all Google products.
Samsung Electronics Romania’s Ioana Marin worked with Creadits during their YouTube pilot and said the platform worked wonders in producing engaging and clickable content.
“[They are] creative wizards who use their magic skills to turn the specifications into colorful and impactful assets. If Creadits hasn’t yet received a letter from Hogwarts, someone should write to Dumbledore about them,” she said.
Disclosure: This article includes a client of an Espacio portfolio company
