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COMPANY: Houston

ELEVATOR PITCH

Houston helps you grow, engage and learn from your early adopter email list so you can launch a winning product.

PRODUCT/SERVICE DESCRIPTION

Houston helps early-stage startups grow, engage and learn from their early adopter email list so they can launch stronger products. Houston keeps their early audience engaged with a sequence of automated emails, and uses simple micro-surveys within each email to get instant, ongoing feedback from their most engaged prospects.

DIFFERENTIATORS VS. THE COMPETITION

Houston’s key differentiator is that it focuses on tapping into pre-launch email lists to get feedback and valuable insights from early adopters. There are plenty of products out there that let startups build email lists and email them, but none that allow startups to take the extra step of getting insightful, actionable feedback from their earliest users.

FOUNDERS’ STORY

Matt and Jason are both young Canadian entrepreneurs. They met in university and have continued to work together on projects since then. Their most recent startup was Brownie Points, a mobile customer loyalty platform for brick and mortar businesses. Houston is inspired by Matt’s and Jason’s desire to build simple tools that help other young entrepreneurs launch successful startups.

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HEADQUARTERS: Toronto, Canada

WEBSITE: launchwithhouston.com 

FOUNDERS: Jason Oakley, Matthew Stenback

INVESTORS: Bootstrapped

YEAR FOUNDED: 2016

TWITTER: @hqhouston