Lympo, a company rewarding people for completing fitness challenges on its app, recently announced a new partnership with Oxygen Magazine – a monthly U.S. fitness publication targeted to women of all ages with demanding, active lifestyles.

The new collaboration between Lympo and Oxygen will include Oxygen hosting branded challenges on Lympo app, while Oxygen will promote these challenges and Lympo throughout its channels.

According to Lympo CMO Gintautas Nekrosius: “This new collaboration is a good example of media companies using pioneering technology to engage their audience in a unique new way. Millions of women trust Oxygen to deliver the latest and freshest insights on fitness and nutrition and in regards to promoting active living, our companies share the same values. We are very excited to start working together.”

Editor in Chief of Oxygen, Lara McGlashan added: “Lympo aims to actively promote healthy living by offering a platform that enables issuing real rewards to people for completing fitness challenges. This is a game-changing concept and we are proud to join Lympo on its journey.”

Lympo users who successfully complete Oxygen challenges will get a chance to receive Oxygen fitness courses as a reward, to be bought in Lympo Shop with their reward tokens. Oxygen will also host giveaway challenges on Lympo with an opportunity to win special prizes for completion.

Lympo is making the world healthier by rewarding people for exercising and leading healthier lives. With the help of blockchain technology and fitness gamification, people are rewarded with LYM crypto tokens through the Lympo app, just for completing simple walking and running challenges. These tokens have real value and can be used to purchase quality sporting goods by top global brands in Lympo Shop – the first-ever online shop to accept fitness token payments.

Oxygen Magazine, established in Toronto, Ontario in 1997, now with headquarters in San Diego, California, provides the latest in women’s fitness, health and dieting. With coverage of the most cutting-edge fitness programs and in-depth reviews of the latest nutrition plans, Oxygen informs, educates and inspires active women to stay fit and fabulous.

Oxygen Magazine reaches a total audience of 2.8 million women, including over 1.1 million social media followers. It is part of Active Interest Media, which powers world-class events and publishes more than 50 of the country’s leading consumer enthusiast magazines, including Yoga Journal, Backpacker, Clean Eating, Yachts International, American Cowboy, Log Home Living, and more. The company’s six groups – the Equine Network, the Home Group, the Healthy Living Group, the Marine Group, the Outdoor Group, and the Creative Home Group – reach more than 36 million readers in 85 countries around the world.

Disclosure: This article includes a client of an Espacio portfolio company