Funding & Acquisitions Roundup: Aisle411 raises $6.3M for its in-store mapping app for retailers
By Brian Kovalesky, StartUp Beat Editor
Today’s early-stage startup funding and acquisitions news:
Aisle411 has raised $6.3 million in Series A funding for its digital, mobile device-based in-store maps platform for retailers. Investors include Cultivation Capital, Plug & Play Ventures, St. Louis Arch Angels, the Billiken Angels and the Springfield Angel Network. Besides offering a store-mapping solution for consumers, the application also allows stores to gather analytics about shopper behavior and to deliver real-time targeted offers to shoppers. The startup was founded in 2008 and the team previously raised two Angel funding rounds totaling $2.35 million.
Founder: Nathan Pettyjohn
Year Founded: 2008
Innovation: A store mapping solution for consumers that allows stores to gather analytics about shopper behavior and deliver real-time targeted offers to shoppers.
Total Funding: $8.65 million
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