Funding & Acquisitions Roundup: Fashioholic gets some serious funding for fashion-focused ‘serious games’

By Brian Kovalesky, StartUp Beat Editor

Today’s early-stage startup funding and acquisitions news:

Fashion-focused mobile marketing platform Fashioholic has completed a $1 million Seed funding round. Investment in the New York-and Tel Aviv-based startup came from undisclosed private investors. The company creates fashion-centric social mobile games (which it calls ‘serious games’) that include a built-in marketing and commerce component for designers and brands to engage with players. It was founded in 2010 by Ohad Greenshpan and Amit Manna. This appears to be its first round of outside funding.

Vital Stats:

Website: www.fashioholic.com

HQ: New York City and Tel Aviv

Founders: Ohad Greenshpan, Amit Manna

Year Founded: 2010

Investors: Undisclosed

Innovation: Fashion-centric social mobile games that include a built-in marketing and commerce component for designers and brands to engage with players.

Total Funding: $1 million

(Sources: Fashioholic, VentureBeat, AngelList, CrunchBase)

More funding and acquisitions news…

Arkami closes $1.8M series A funding round (via BiometricUpdate.com)

‘Kayak for buses and trains’ Wanderu raises $2.45M from travel experts (via VentureBeat)

Announcing Redpoint’s $16M Investment in Looker (via Redpoint blog)

Image-Based Personality Assessment Platform Woofound Raises $2M To Guide Students, Unemployed To Careers (via TechCrunch) See StartUp Beat’s Q&A with Woofound co-founder Josh Spears from last year.

“Pandora For E-Commerce” StyleSeek Raises $750K More In Seed Funding (via TechCrunch)

AnsibleWorks Raises $6 Million to Grow Popular Open Source Enterprise IT Automation Solution (via company press release)

Plumfare acquired by Groupon (confirmed) (via VentureBeat)

Roombeats Raises €500K Seed To Spread Its Ad-Infested Interactive Images Further (via TechCrunch)

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