Funding and Acquisitions Roundup: SimpleRelevance gets $1M in Seed funding to make targeted marketing emails much more targeted
By Brian Kovalesky, StartUp Beat Editor
Today’s early-stage startup funding and acquisitions news:
SimpleRelevance, which has created a platform to help businesses create and send highly-targeted marketing emails, has raised $1 million in Seed funding. Investors include Hyde Park Angels, Hyde Park Venture Partners, i2A Fund and other Angel investors, according to VentureBeat. The startup has developed a service that collects customer information including past purchasing behavior, and geographic, social, and demographic data. SimpleRelevance then uses that information to create and optimize marketing emails. It also offers versions for SMBs, larger enterprises and marketing agencies. The Chicago-based company was founded in early 2012 by serial entrepreneur and former IBM’er Erik Severinghaus, who previously co-founded email marketing firm iContact.
More funding and acquisitions news…
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