Funding and Acquisitions Roundup: Spinnakr launches out of beta with $1M for its analytics and content targeting platform for websites
By Brian Kovalesky, StartUp Beat Editor
Today’s early-stage startup funding and acquisitions news:
Web analytics and targeting platform Spinnakr has raised just under $1 million from a group of investors that include Andreessen Horowitz, 500 Startups, Point Nine Capital and Sand Hill Angels. The Washington, DC and Palo Alto–based startup was launched in 2010 by Adam Bonnifield, formerly a digital strategist for political campaigns and co-founder of Giv.to, and Michael Mayernick, a serial entrepreneur who was also a Giv.to co-founder. Spinnakr’s differentiator from others in the very crowded analytics space is in the application of the data. The platform allows site owners to parse and then target specific types of users with tailored content like special deals, content translated into a different language, or changing the focus of content to respond to a traffic surge from a specific source. Along with the funding, the company also announced its launch out of private beta.
HQ: Washington, DC and Palo Alto
Founders: Adam Bonnifield and Michael Mayernick
Innovation: Allows website owners to use analytics data and easily target content to different audiences.
Total Funding: $1 million
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