Home cleaning service startup Mi Dulce Hogar announced its launch this week in Mexico’s Capitol.

The company, founded by Estefania Hernandez Barajas, has booked over 28,000 appointments since its launch four years ago.

Mi Dulce Hogar was founded in Guadalajara, Mexico to not only allow individuals to schedule cleaning appointments for their homes but also to ensure the well-being of cleaners and domestic employees on its platform.

On the platform all registered workers are provided legal benefits, life insurance, microcredit and even English classes.

In Latin America and the Caribbean region there are over 18 million domestic workers.

Despite being competitors in the market, Mi Dulce Hogar is differentiating itself throughs its efforts to ensure the well-being of its cleaners.