Lightweight marketing automation leader Boingnet announces integration with

By Editor May 22, 2015

Boingnet’s lightweight, cross-channel marketing automation platform integrates with for faster and more efficient lead generation, personalization and marketing/sales alignment.

Boingnet, a leader in the emerging lightweight marketing automation category, announces integration with CRM industry leader, The new integration enables brands and agencies of all sizes to efficiently manage their customer, prospect and lead data in Salesforce and Boingnet in order to deliver higher ROI marketing campaigns.

The Boingnet integration with Salesforce CRM streamlines lead generation and marketing/sales alignment, which are key features of Boingnet’s automation platform. “With Boingnet’s new integration with we’ve developed a better way to align sales and marketing for faster and more efficient lead management,” says Boingnet CEO Dennis Kelly. “Now, agencies and small organizations have an easy to use and affordable way to leverage data residing in to develop personalized marketing campaigns across channels, including drip nurture, direct mail/pURL marketing, integrated email and landing page campaigns, microsites and more.”

Speed, flexibility and personalization in a lightweight package are reasons why the new integration will enhance the rapid adoption of Boingnet among small marketing teams.

Alec Graziano, Founder/CTO at Boingnet, states, “The new advanced features provide more flexibility between form data capture and list data management. When a lead fills out a form on a landing page, the information is automatically updated to Salesforce and Boingnet – a faster and more effective solution to track leads.” Small business and agency clients anticipate a higher return on marketing campaigns with the new integration features. “As the developer of EyePromise nutraceuticals, ZeaVision is continually searching for ways to leverage technology to communicate with the EyeCare Professional community. Boingnet’s new integration with will enable us to enhance the customer experience with more personal and timely campaigns” said Terry Sullivan, Vice President, Sales & Marketing at ZeaVision Holdings.

Boingnet’s Top New Salesforce Integration Features Include:

– Landing Page, Email, Direct Mail and Microsite personalization using profile data
– Data Capture From Lead Forms that Automatically Update Your Salesforce CRM
– Two-way List Integration with Salesforce CRM

The announcement is the first in a series of integration announcements for the company. Boingnet is rapidly expanding feature capabilities and product enhancements to fulfill its vision of lightweight, easy to use marketing automation tools for agencies and small marketing teams.

Boingnet CEO Dennis Kelly will be presenting at the NEDMA conference on May 27th at Bentley University in Waltham, MA


– Boingnet has no annual contracts with Pay as You Go, Monthly and Agency Pricing plans.
– Monthly Pricing starts at $79 a month for full access to Boingnet features.
– For more pricing details, go to

About Boingnet, Inc.

Boingnet is the leading Lightweight Marketing Automation software for SMBs and Agencies. The Boingnet platform allows marketers to quickly develop personalized marketing campaigns that live across email, direct mail, mobile and the web. Boingnet’s cross-channel approach integrates offline/online strategies to capture leads, grow relationships and convert leads into loyal customers. Boingnet Lightweight Marketing Automation is affordable, fast to set up and easy to use. Learn more here:

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Salesforce, the Customer Success Platform and world’s #1 CRM company, empowers companies to connect with their customers in a whole new way. For more information about Salesforce visit:

About ZeaVision Holdings Inc.

ZeaVision, the maker of the EyePromise brand of eye health supplements, is passionate about preserving healthy vision through ocular nutrition and technology. With more than 20 years of research and innovation, ZeaVision pioneered the use of Zeaxanthin, a natural antioxidant and photo-protectant, for eye health. ZeaVision’s science-based nutraceutical brands offer the highest levels of dietary Zeaxanthin available. ZeaVision understands the importance of the eye care professional’s role in patient care and supports them and the patients they serve with leading nutritional brands and QuantifEye® MPS II the market leading macular pigment measurement instrument. With more than 40- million doctor recommended doses consumed and counting, EyePromise products are made in the U.S.A. from the highest-quality, natural ingredients. Contact ZeaVision at 866.833.2800, [email protected], or view additional information at

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Media Contact: Charles Rubino, Boingnet, 781-421-6291, [email protected]