It might be surprising to read, but even though 92% of business owners believe that having a website is the most effective digital marketing strategy, only 64% of small businesses have their own website—which begs the question of what the remainder of small businesses are doing to survive in this digital age.
With the 50/50 chance that small businesses survive five years or more, it is important that small businesses do everything they can to connect to their customers. Having a landing page on the internet is really only a prerequisite in modern day, and many successful companies are expanding beyond this through channels such as apps, social media, or SMS to route people back to their website in hopes to gain an edge in a very saturated market.
This simply reestablishes how important it is to make the connection to a business’ community count, and companies need to think about how they can get through to individuals in a personal way. Mobiz, is a startup that dynamically integrates hyper-personalization into mobile marketing. This is helping to level-up small businesses across industries so that they can more efficiently connect to current customers and market to potential clientele by allowing them to harness the power of personalized marketing and SMS delivery.
Let’s take a look at how this startup is changing the game for small businesses and helping them to integrate into the contingent online business world.
Customized Mobile Marketing
Mobiz helps to create and send customer-unique, customized, and templatized landing pages for companies, helping to do most of the heavy lifting for online marketing. What is more, they just announced the launch of their flagship SMS marketing service and tool aimed at empowering small and medium-sized businesses (SMBs) with a product that is both easy-to-use and affordable.
The adoption of SMS marketing has accelerated in recent years, and businesses are reporting incremental revenue as a result. According to eMarketer, retailers have experienced a 30-60% increase in total owned channel revenues after implementing SMS in their marketing mix, as it has higher open rates than other channels such as email.
Enabling business owners to grow their client base and establish more meaningful connections to their existing community is crucial in today’s day and age. Mobiz offers an avenue to which SMBs can offer relevant content through personalization—allowing SMBs across many industries the ability to access this influential channel without expanding their teams or incurring high costs.
“SMS marketing and dynamic personalization used to require a huge marketing department and tons of money to implement, not any longer,” says Greg Chen, Mobiz co-founder and CEO. “Mobiz allows them to have the capabilities of an enormous marketing department at their fingertips thanks to our simple, inexpensive, and powerful tool.”
Powerful Customization and Data Gathering
Mobiz’ end-to-end campaign builder offers a code-free and easy-to-use interface with highly customizable templates that adapt to a wide range of industries and dynamically personalize for each recipient. After a campaign is sent, results and analytics provide insights into customers’ behaviors and responses, which help improve the performance of future campaigns.
Given the recent enhancement of privacy policies in some of the biggest tech companies, accessing customer data collected by third-party companies will become increasingly difficult. This change makes the feature crucial going forward as SMBs will have to rely on the information they can gather from their owned channels with their client’s consent.
Mobiz safely handles businesses’ databases and compliantly helps them generate first-party data, which companies can then capitalize by turning the information into customer intelligence and enhanced experiences.
With 75% of small business owners believing that internet marketing is very effective for attracting new customers, it is time for companies to evolve to the 2022 times and start implementing strategies that get through to customers. Mobiz, is a revolutionary platform that seamlessly integrates hyper-personalization into dynamic landing pages, Mobiz taking mobile communication and engagement to the next level.