With so much noise on the internet, drawing attention to a landing page can be a struggle. When you are up against so much competition online, it takes something very special fused with expert knowledge to really draw users in. […]
Sudhir Bhatti, Head of Marketing for CyberCube, has 10+ years of experience across product and digital marketing in enterprise software, cybersecurity, IT operations management, virtualization, and cloud computing. CyberCube delivers the world’s leading cyber risk analytics for the insurance industry. […]
Influencer marketing has snowballed in popularity in recent years. According to a study conducted by Linqia, 39% of marketers plan on increasing their influencer marketing budget. Moreover, that study also found that a majority of marketers will spend anywhere from […]
When it comes to what is and what is not acceptable, you could be forgiven for thinking internet giants just make it up as they go along. It was recently announced that Neo-Nazi groups have been allowed to remain on Facebook because the social media […]
Influence marketing showed up a few years ago and keeps gaining momentum by the day. Now and then opinion leaders emerge literally in every area of YouTube and Instagram, so advertising and PR campaigns without bloggers are becoming a rare […]
Startups that focus more on sales than marketing can lose out on economic opportunities to grow their companies.
TV advertising is notoriously expensive. Not only do you need to pay someone to create the content (crossing your fingers it doesn’t come out looking like a cheap infomercial), but then there is the gut-wrenching part where you shell out […]
We are seeing more videos, in more places, by more brands than ever before. As a result, without even noticing, we now have higher expectations of quality and shorter attention spans for even the stuff we like. Our ever-evolving video […]
Pressboard released its 2017 Branded Content Benchmarks Report this week, and revealed with stunning data, the total takeover of branded content as the preferred advertising medium of the future.
“When was the last time a commercial came on and you didn’t pull out your phone?,” asks Forbes contributor AJ Agrawal.
As independent authors struggle to promote their published works in an incredibly competitive market, there is more pressure than ever to find easy and effective tools to streamline the process of a successful book campaign.
Experts are encouraging businesses to cash in on the latest content marketing trends – without breaking the bank. But it’s a dream few small businesses and startups have been able to fully realize.
