It might be surprising to read, but even though 92% of business owners believe that having a website is the most effective digital marketing strategy, only 64% of small businesses have their own website—which begs the question of what the […]
The digital-only experience has reduced customer interaction to a minimum. People prefer to maintain personal engagement with businesses, and live chats are the best option to give them what they want. With the help of live chat software, you can […]
Publicize, a digital public relations and marketing firm based in the Colombian city of Medellín, has announced that Jeffrey Kitt has been promoted from Associate to Vice President. As a former reporter at the largest daily newspaper in New Zealand’s Marlborough […]
97th Floor, an award-winning marketing agency, today announced the launch of a new model allowing any business to quickly identify their marketing needs and determine a strategy uniquely suited to their business’s challenges during and after the COVID-19 pandemic. The […]
With so much noise on the internet, drawing attention to a landing page can be a struggle. When you are up against so much competition online, it takes something very special fused with expert knowledge to really draw users in. […]
Sudhir Bhatti, Head of Marketing for CyberCube, has 10+ years of experience across product and digital marketing in enterprise software, cybersecurity, IT operations management, virtualization, and cloud computing. CyberCube delivers the world’s leading cyber risk analytics for the insurance industry. […]
Influencer marketing has snowballed in popularity in recent years. According to a study conducted by Linqia, 39% of marketers plan on increasing their influencer marketing budget. Moreover, that study also found that a majority of marketers will spend anywhere from […]
When it comes to what is and what is not acceptable, you could be forgiven for thinking internet giants just make it up as they go along. It was recently announced that Neo-Nazi groups have been allowed to remain on Facebook because the social media […]
Influence marketing showed up a few years ago and keeps gaining momentum by the day. Now and then opinion leaders emerge literally in every area of YouTube and Instagram, so advertising and PR campaigns without bloggers are becoming a rare […]
Startups that focus more on sales than marketing can lose out on economic opportunities to grow their companies.
TV advertising is notoriously expensive. Not only do you need to pay someone to create the content (crossing your fingers it doesn’t come out looking like a cheap infomercial), but then there is the gut-wrenching part where you shell out […]
We are seeing more videos, in more places, by more brands than ever before. As a result, without even noticing, we now have higher expectations of quality and shorter attention spans for even the stuff we like. Our ever-evolving video […]
