New startup competition from PepsiCo. and Mashable

By Editor June 10, 2010

If you’re a startup beyond the idea stage looking to partner with one of the world’s best-known brands, Mashable and PepsiCo. are seeking submissions for a “Startup Challenge” competition.  The winners will have the unique opportunity to have their service used in PepsiCo. marketing initiatives.  Here are some of the details:

PepsiCo is looking for companies that are already beyond the idea stage and stand to benefit by having their emerging technology products piloted by one of their brands (and in turn becoming a case study), which include Frito-Lay, Gatorade and SoBe, among many others. Thus, one of the requirements for startups is that they’ve already raised between $250,000-$10,000,000 or are doing at least $250,000 per year.

For more, check out: Mashable and PepsiCo Partner for New Startup Challenge