Cloud-based relationship marketing platform, Contactually, has announced the full-launch of its personalised handwritten cards tool. The new automated feature offers a personal way for users to further manage their relationships, allowing them to send heartfelt messages to important contacts with a minimal amount of time and effort. 

Contactually’s handwritten cards tool offers users a new and simple way to personally connect. From acknowledging birthdays, milestones, or business relationships, users can choose from a variety of suitable designs for any occasion. Users just add recipient details and a special message, and leave it to Contactually to mail it out directly, all without leaving the app.

Co-Founder and CEO Zvi Band said, “When you’re competing with a barrage of digital communications from friends, family, and advertisers, it’s difficult to break through the noise.

“We’re proud to be offering a simple but impactful and unique way for users to stand apart and show their important relationships just how much they’re valued.”

Contactually specializes in helping its users strengthen their relationships through a simplified platform and a variety of intuitive, actionable features. These include lead categorisation, deal tracking, proactive reminders to connect, and article-sharing plugins – allowing sales teams to easily forward suitable content to relevant contacts. Its user-friendly service also connects with Google Apps and other email services to track relationship statuses and send busy salespeople automatic updates.

Since launching in 2011, Contactually has helped many thousands of users grow their businesses by strengthening relationships. Now that the new tool is universally available to all individual users, Band hopes it will help Contactually better meet users’ needs to communicate across a wide spectrum of platforms – including pen and paper – and win a larger share of the increasing CRM global market, predicted to hit $36.5B by 2017.

Band added, “While we are considered a CRM, our core is about the emphasizing the value and importance of relationships.

“Traditional CRM’s are over populated and can be quite complicated, but we strive to be different.  We focus on helping our users stay top-of-mind within their networks and strengthening relationships, resulting in more leads and referrals. We want to to be impactful yet simple to use, and our new handwritten cards tool is a natural continuation of this philosophy.”

 

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