FastCall411 Offers API to Extend Local Search Platform to Third Parties
10/31/07 – FastCall411, a Hollywood-based local pay-per-call listing and search company, has announced the availability of its “FastCall” and “TryAnother” applications via an API, as part of a new partner recruitment program.
FastCall411 says it will now integrate with partners via the API that enables third parties to include a FastCall411 widget directly within local listings. The company says the widget allows the consumer to contact local merchants using a click-to-talk application, or they can dial a local phone number as they ordinarily would. FastCall also says it is in discussions with several major local search providers about integrating the technology into their listings.
FastCall officially launched at DEMOfall07 in September. The company says it is taking a new approach to local search, using different criteria and a different data set than the traditional search engine approach of licensing old data from the yellow pages and ranking merchants based on proximity.
Consumers can access FastCall411 via the web or mobile device by selecting a category and entering their zip code and call-back number, according to the company. Within seconds, FastCall411 says its automated dialing application contacts as many merchants in the searched category as is necessary to connect the consumer to a relevant merchant who is both available and interested in providing the service, according to the company.
FastCall411 says the consumer also has the option of selecting a specific merchant in the category. If the call to that merchant doesn’t result in immediate satisfaction, the user can instruct the service to “try another.” The company says the application will automatically dial recommended merchants until the one available merchant is on the phone and ready to satisfy the user’s need.
The service is free for users and is underwritten by participating merchants, according to the company.
FastCall411 – www.fastcall411.com

