Lightning Pitch: Instahype – Matchmaking for brands

ELEVATOR PITCH

Matchmaking for brands in a HARO for bloggers model.

PRODUCT/SERVICE DESCRIPTION

Reaching new customers is important to small and large brands alike. By partnering with a network of passionate influencers and brand advocates with dedicated followers, brands can connect with new customers in a very REAL way. Instahype simplifies the matchmaking process between brands wanting to create buzz, improve SEO and drive revenue through connecting with influential bloggers with social capital.

Instahype:

1) Accelerates your brands’ connection with thousands of targeted brand advocates – drastically cutting time spent on researching, contacting and following-up via our direct-to-influencer email strategy.
2) Requires no logins, easy campaign request with delivery across numerous industries with access to our 22,000+ social media rockstars & tastemakers
3) Builds mutually beneficial relationships by allowing certain influencers to reach out to brands/agencies they have worked with in the past with creative ideas that the brand may have never thought about, giving the influencer/blogger even more input into culture.

With InstaHype, brands can launch accelerated grass roots campaign that increase exposure to new, targeted customers, both quickly and cost effectively.

Ready to amplify your branding?

FOUNDERS

Amy Power is the founder and president of The Power Group, headquartered in Dallas TX. She works hand-in-hand with CEOs and marketing directors of nationally known brands as well as entrepreneurial ventures.
Amy has been a publicist for more than 20 years. She has public relations and marketing experience that spans the following industries: consumer packaged goods, commercial real estate, franchising, outsourcing, telecommunications, sports marketing, automotive and aviation, luxury marketing, medical and dental, nonprofits, as well as a wide array of retail concepts.

Her experience and client roster include work for national brands such as Pepsi-Cola, Frito-Lay, and Borden to emerging brands such as Vacation in a Bottle, Which Wich, and the Cavanaugh Flight Museum.

Landon Ledford is an accomplished marketing professional with extensive experience in strategic brand planning, utilizing an integrated approach of paid, owned and earned media. He specializes in innovative strategy development, creating marketing plans to launch brands and/or re-establish existing brands and ultimately drive results. In addition to marketing, well versed in sales fundamentals and building strategies to compliment integrated marketing efforts. A go-getter with excellent communication skills, strong in presenting, problem solving and building client relationships.

Marc Mattox, founder & CEO, has over 15+ years experience as a solutions advisor, entrepreneur and business development executive. His experience spans into numerous industries including technology, energy, real estate, finance, and telecommunications. Mr. Mattox has co-founded multiple technology and service related companies over the past 10 years valued at over $100mm, including his latest exit from a West Texas fast casual restaurant chain.