ClickDimensions announces strategic equity partnership with Accel-KKR

By Editor May 24, 2016

Partnership positions marketing automation and email marketing solutions provider for next-level growth

ATLANTA (May 24, 2016)ClickDimensions, a top-rated provider of marketing automation and email marketing technology, announced today that the company has received a growth equity investment from Accel-KKR, a leading technology-focused private equity firm. The new partnership will allow ClickDimensions to continue its significant growth while making additional investments in existing products and driving further product innovation in the marketing technology space. Terms of the investment were not disclosed.

The company, with over 2,400 customers and nearly 1,000 reseller partners, delivers value to companies of all sizes through its two platforms, ClickDimensions and Automational. Embedded directly in Microsoft Dynamics CRM, the ClickDimensions solution brings robust marketing tools and a seamless experience to CRM users. Automational is an all-in-one sales and marketing platform tailored to the needs of small businesses.

“ClickDimensions is known for developing innovative marketing technology backed by superior customer support,” said John Gravely, ClickDimensions’ CEO. “Our new partnership with Accel-KKR will allow us to take our products and service to the next level. This is a big win for our company, partners and customers, and we are excited about the growth opportunities it brings.”

“With its industry-leading platforms, global client base and experienced management team, ClickDimensions has everything we look for in a partner,” said Fred Sturgis, Managing Director at Accel-KKR. “We look forward to working with the company as they continue to deliver more value to customers and partners within the Microsoft Dynamics ecosystem as well as to small businesses worldwide.”

Founded in 2010, ClickDimensions quickly grew to become the top-rated marketing automation solution for Microsoft Dynamics CRM. The company expanded its product offerings in 2015, launching Automational. ClickDimensions proudly ranked no. 227 on the 2015 Inc. 5000 list of the fastest-growing private companies in America, ranking 25th among software companies overall and first among marketing automation providers.

About ClickDimensions

ClickDimensions develops the ClickDimensions and Automational branded online marketing automation solutions that include email marketing, web intelligence, lead scoring, campaign management, web forms/surveys, social discovery, relationship management and more. The ClickDimensions and Automational solutions enable organizations to discover who is interested in their products, quantify their level of interest and take the appropriate actions. For more information, visit or, or email [email protected].

About Accel-KKR

Accel-KKR is a technology-focused investment firm with $4.0 billion in capital commitments to its current funds. The firm invests in software and IT enabled businesses well-positioned for topline and bottom-line growth. At the core of Accel-KKR’s investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through significant resources available through the Accel-KKR network. Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions from minority-growth investments to buyouts, recapitalizations, divisional carve-outs and going-private transactions. The firm has offices in Menlo Park, Atlanta and London. For more information, please visit