Online reputation startup Traity has raised $4.7 million in Series A funding. Investors in the round are ACTIVE Venture Partners through its Amerigo Innvierte Spain Ventures Fund, Horizons Ventures, KRW Schindler Private Ventures, Bertelsmann Digital Media Investments, Lanta Digital Ventures, 500 Startups, Mesh Labs founder Lisa Gansky, Pearson Chief Digital Officer (CDO) Juan Lopez-Valcarcel, ESMT professor in Leadership and HR Development Matthew Bothner, and Australian entrepreneur Dalibor Siroky. The Mountain View, California-and Madrid-based company has built an online reputation platform for individuals with the stated goal of creating an “Internet where you can trust anyone.” The service essentially analyses an individual’s core online network and behaviors to create a reputation profile across all social networks and web-based activity. Traity is also targeting companies that would benefit from better individual identity and reputation verification.
It was founded in 2012 by CTO Jose Ignacio Fernandez, CDO Borja Martin, and CEO Juan Cartagena, and is a graduate of both Europe’s Seedcamp and the 500 Startups accelerator.