Brand awareness is essential to attract potential prospects towards the brand. A brand awareness strategy can be described as an array of activities that a brand practices to gain exposure in front of the right audiences. The goal is to […]
Of all the things that we complain about, not being productive is in the top five. Productivity is something which has been a major concern for people in recent years. We often observe that an entire day goes away in […]
Harrison Rogers is Founder and CEO of HJR Global, a private equity company that has increased at least 200% every year for the past 4 years. The experience of bringing a business idea to life, and ensuring its longevity, is […]
For startups, understanding their customers’ needs is part of the lean startup methodology, but taking it one step further is working alongside customers through “open hacks.”
TV advertising is notoriously expensive. Not only do you need to pay someone to create the content (crossing your fingers it doesn’t come out looking like a cheap infomercial), but then there is the gut-wrenching part where you shell out […]
Have you ever heard a song you hate that appears to be on every radio station, only to find that in time the song becomes more tolerable, and before you know it you’re singing along to all the words because […]
Worldwide, startups have been making a lot of progress designing tomorrow’s job market, and a new standard has begun to emerge and edge out the classic job application. Mobile-first job searching sites. Swiping to get a job-match. Personal AI advisors. […]
We are seeing more videos, in more places, by more brands than ever before. As a result, without even noticing, we now have higher expectations of quality and shorter attention spans for even the stuff we like. Our ever-evolving video […]
When talking about Buenos Aires a number of things might come to mind. Delicious Steak, fine red wine and an obsession with football to name a few. However, the Argentine capital may have a new accolade to add to its […]
Speaking at Innovation Land 2017 in Medellin, Colombia on Wednesday, Dan Toma, co-author of “The Corporate Startup” gave 13 reasons why startup and corporate collaborations fail.
Grigori Mikayelyan was a failed and an aspiring entrepreneur; furnished with a new idea – and determined to make a success of it – he became a Lyft driver to conduct customer research with his passengers.
Experts are encouraging businesses to cash in on the latest content marketing trends – without breaking the bank. But it’s a dream few small businesses and startups have been able to fully realize.
